For fabric, wallcovering and interior brands. Fifteen years behind the camera, now with a second instrument.
We spent fifteen years1 photographing fabrics, wallpaper and the rooms they live in. Then the machines learned to make pictures. If you can't beat 'em, join 'em.2 So we stopped asking what is real, and started asking what works.
A tailored brand and concept agency for brands and startups in the interior industry. Interior photographers and art directors by training, working on campaigns in the Netherlands and abroad.
For every project we choose the blend. A carpet collection as a photographic mock-up, so the print changes with one click. A duvet collection imagined by AI, the details shot in our studio.
Do we favour AI over the old ways? Not at all. Our eye for fabric, light and texture is what goes into the machine, and what judges what comes out.
That is the point. The best image is the one that makes someone want the fabric. How it was made is our problem, not yours.
Moving image, made in a week, not a month.
(04) MotionCampaigns and product imagery. Shot, generated, or both. Output stays consistent, the method adapts.
The story a product needs to succeed. From a new angle on an existing range to a product idea from scratch.
Design to finished product, sourcing and packaging included. Close to trend, exclusive in design.
Your fabrics and textures taught to an AI model, so every new image stays true to the real thing.
Patterns and dessins for bedlinen, wallcovering and upholstery. Drawn, painted, or prompted.
Photographic mock-ups where the print changes with a click. No new shoot for every colourway.
Brand & concept studio